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The 1655-square-foot cosmetic heaven will bring Lush’s portfolio of stores to a total of 247 across North America.
"We are thrilled to be opening a Lush shop at Willowbook Mall,” said Alyssa Gates, Lush Cosmetics Director of US Real Estate.
“New Jersey is now home to 10 shops and, since opening, we have been extremely well-received by consumers from across the area.
"We can’t wait to welcome new and existing Lush fans to the store in Wayne.”
The interactive nature of a Lush store is unique to the beauty world.
As a self-appointed cosmetic grocer, Lush uses the fresh, organic fruit, vegetables and essential oils to create the nest beauty cuisine.
Customers are encouraged to choose the cosmetics that are best suited to their needs. They can choose from fresh cleansing rolls, fragrant bath bombs, bars of solid shampoo, or from the fresh face masks displayed on ice.
Through the sales of its Charity Pot hand and body lotion, of which 100% of the price goes directly to grassroots charities, Lush has been able to donate almost $15 million to organizations working to make the world a better place for people, animals and the planet.
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